This Privacy Policy explains how Localboost Pro (“we,” “us,” or “our”), as a Database Controller (בעל מאגר מידע), collects, uses, and protects the personal data of individuals in Israel, in accordance with the Protection of Privacy Law (PPL), 5741-1981, and its regulations, including Amendment 13.

1. Identity and Contact Details

  • Database Controller Name: Localboost Pro

  • Address in Israel (if applicable) or Primary Address: Tel Aviv, Israel

  • Email for Privacy Inquiries: info @ boostlocalpro.net

  • Database Manager (DPO/CISO, if required): Kosay Ammar

2. Personal Data We Collect and How We Collect It

We collect personal data necessary to provide and market our Local SEO, Google Ads Campaigns, Web Development, and Social Media Marketing services. We collect the following categories of data:

A. Contact and Business Data

  • Data Collected: Your name, phone number, email address, and your business name.

  • Purpose: This data is mandatory for us to contact you, manage your client account, and enter into and fulfill our service contracts (Contract Fulfillment).

  • How We Collect It: Directly from you via our contact and quote request forms on the website, email correspondence, and phone calls.

B. Technical and Usage Data

  • Data Collected: Your IP address, device type, browser information, time spent on our site, and the URL that referred you to us (Referrer URL).

  • Purpose: This data is used for website performance analysis, security, and to accurately track the effectiveness of our marketing and advertising campaigns (Website Optimization).

  • How We Collect It: Automatically through the use of Cookies and analytics tools (such as Google Analytics) as you navigate and interact with our website.

C. Client-Provided Strategy Data

  • Data Collected: Specific details about your business, including your marketing goals, target geographic location, and industry/niche.

  • Purpose: This data is mandatory to allow us to customize and execute hyper-local strategies, including Google Ads and Local SEO, specifically tailored to your business goals (Service Delivery).

  • How We Collect It: Directly from you via specialized contact forms, audit requests, and our official client onboarding documents.

3. Purpose of Processing and Lawful Basis

We process your personal data only for the specific, legitimate purposes communicated to you:

  1. Contract Fulfillment: To provide the Localboost Pro services you requested (e.g., running your Google Ads, optimizing your website).
  2. Direct Marketing (Subject to Explicit Consent): To send you updates, promotional materials, or offers regarding our Local SEO and marketing services via email/SMS (see section 5).
  3. Service Improvement: To analyze usage patterns and feedback to enhance the quality and efficiency of our services.
  4. Legal Compliance: To comply with Israeli law, court orders, or requests from the Privacy Protection Authority (PPA).

4. Cookies and Automated Data Collection

We use Cookies and similar tracking technologies to improve user experience and analyze website traffic.

  • Essential Cookies: Strictly necessary for the basic function of the site (e.g., security, navigation) and do not require consent.

  • Analytical/Marketing Cookies: Used to track user behavior, measure the effectiveness of our marketing, and personalize content. We will obtain your informed consent for these types of cookies via a clear mechanism upon your first visit.

5. Direct Marketing and Consent (Section 30A of the Communications Law)

We only send direct marketing communications (such as emails or SMS about our services) under the following conditions:

  • Prior Opt-In Consent: We will obtain your explicit, informed consent prior to sending you marketing material.

  • Existing Client Exception (Implied Consent): If you are an existing customer, we may send you marketing materials about similar services, provided you were given a clear and simple option to opt-out at the time of data collection.

  • Opt-Out Right: All direct marketing communications will include a conspicuous and easy-to-use option to opt-out (e.g., an unsubscribe link). You may demand at any time that we remove your personal data from any database used for direct mailing services.

6. Disclosure and Transfer of Personal Data

We will only disclose your personal data to third parties as necessary to fulfill the stated purposes:

  • Service Providers: We may share data with third-party vendors who assist us in operating our website, managing our databases, or providing our services (e.g., cloud hosting, analytics providers). These third parties are bound by strict confidentiality obligations.

  • Legal Requirement: As required by law or by the PPA.

  • International Transfer: Your data may be transferred outside of Israel to countries that the PPA has deemed to provide an adequate level of data protection (such as the EU/EEA), or subject to appropriate legal safeguards (e.g., data transfer agreements).

7. Data Subject Rights (According to the PPL)

As a data subject under the PPL, you have the following rights regarding your personal data held by Localboost Pro:

  • Right of Access (עיון): You have the right to request access to the personal data we hold about you.

  • Right of Rectification (תיקון): You have the right to request the correction or amendment of any inaccurate, incomplete, or outdated personal data.

  • Right of Deletion (מחיקה): You have the right to request the deletion of your personal data from our direct mailing databases or if the data is no longer necessary for the purposes for which it was collected.

  • Right to Lodge a Complaint: You have the right to lodge a complaint regarding our privacy practices with the Privacy Protection Authority (PPA).

To exercise any of these rights, please contact our privacy officer at [info @ boostlocalpro.net]. We will respond to your request within the legally required timeframe.

8. Data Security and Retention

We are committed to protecting your personal data and implement appropriate technical and organizational security measures to prevent unauthorized access, use, or disclosure, in compliance with the Data Security Regulations (5777-2017).

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations (e.g., tax, accounting), and to resolve disputes.